Cinema App

Case study

Lead UX Designer Shai Abudi

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Google UX Design Certificate - Portfolio Project 1 - Case study slide deck [Template] (2)
Google UX Design Certificate - Portfolio Project 1 - Case study slide deck [Template] (2)
"I will only download an app if it provides me with a discount or some type of Benefit " 
Name: Sigal R
Education: University
Home Town: Tel Aviv
Age: 35
Occupation: Event 
Planner
Frustration
  • Queuing in large lines to purchase food tickets and enter the movie theater

  • People make too much noise during the movie

  • I need one or more breaks during the movie

Goals
  • Keeping up-to-date with the movie during breaks she must take

  • Making the process of ticketing purchasing food and waiting in lines shorter

Sigal is an event planned for a high tech company. She has a gastric illness causing her to go to the restroom between 2 to 3 times during the movie. Also standing in long lines and waiting can make her anxious .
Name: Omri
Education: Culinary
HomeTown: Yahud
Age: 35
Occupation: 
Product Manager 
Omri is a Products for a manager for a large food chain. He has a movie lover and it’s important to him to have a good experience with his little distractions as possible so he can concentrate on the film. He is a tall individual and is not comfortable in standard movie theater seats. He also suffers from foot pain making it difficult to stand for long periods of time.  
Frustration
  • Doesn’t like to pay for things online

  • When the theater is too crowded and noisy 

  • When others don’t put their phone on silent

Goals
  • To watch the movie comfortably

  • To watch the movie without noise and distractions. 

  • Reach seat as fast as possible

"I just want to experience and have a good time" 
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user flow
Google UX Design Certificate - Portfolio Project 1 - Case study slide deck [Template] (1).
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Google UX Design Certificate - Portfolio Project 1 - Case study slide deck [Template] (2)
Google UX Design Certificate - Portfolio Project 1 - Case study slide deck [Template] (2)
Google UX Design Certificate - Portfolio Project 1 - Case study slide deck [Template] (2)
Google UX Design Certificate - Portfolio Project 1 - Case study slide deck [Template] (2)

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