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Cinema App
Case study
Lead UX Designer Shai Abudi
CREATED WITH
Illustrator
FIGMA
PHOTOSHOP
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"I will only download an app if it provides me with a discount or some type of Benefit "
Name: Sigal R
Education: University
Home Town: Tel Aviv
Age: 35
Occupation: Event Planner
Frustration
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Queuing in large lines to purchase food tickets and enter the movie theater
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People make too much noise during the movie
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I need one or more breaks during the movie
Goals
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Keeping up-to-date with the movie during breaks she must take
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Making the process of ticketing purchasing food and waiting in lines shorter
Sigal is an event planned for a high tech company. She has a gastric illness causing her to go to the restroom between 2 to 3 times during the movie. Also standing in long lines and waiting can make her anxious .
Name: Omri
Education: Culinary
HomeTown: Yahud
Age: 35
Occupation:
Product Manager
Omri is a Products for a manager for a large food chain. He has a movie lover and it’s important to him to have a good experience with his little distractions as possible so he can concentrate on the film. He is a tall individual and is not comfortable in standard movie theater seats. He also suffers from foot pain making it difficult to stand for long periods of time.
Frustration
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Doesn’t like to pay for things online
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When the theater is too crowded and noisy
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When others don’t put their phone on silent
Goals
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To watch the movie comfortably
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To watch the movie without noise and distractions.
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Reach seat as fast as possible
"I just want to experience and have a good time"
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